What easier way to install a Linux distro than going to a web page and running a little .exe? That's what goodbye-microsoft.com aims at. A little .exe modifies your boot screen to give you a choice to go to the debian installer (which appears to be all graphical and sexy now). Probably not something you should do without a bit of prior preparadness of course, but if you have a new computer, it's a lot faster than burning a CD and rebooting to get some linuxy-goodness installed.
That's cool. I didn't really realize (or forgot) that NTLDR can chain load GRUB and not only the other way around. I guess this isn't much different from the earlier days when you could download Debian and the boot loader for DOS under Win95/98, reboot into pure MSDOS mode, then run the boot loader to boot Linux, replacing the DOS kernel in memory.
Will have to try this on my new computer when it shows up!