What appears to be the latest in a really lame attempt from Microsoft at marketing, or connecting with the cool kids is Source Fource.

Can someone please explain this to me? Is this just a "buzz" creator? A legitimate product of some sort (obviously aimed at confusing "open source")? A cross-promotion with Lego?

The only thing I can gather from the site is maybe this is a new qualification system of some sort.... though I'm unsure the reaction of a fortune 500 company to hiring a "ISV Super Gal".

Dear Microsoft friends of mine, you know who you are, please explain this stuff to me.... :)