Robert pointed out an interesting video Demo of Avalon 3D, showing how easy it is to do Avalon coolness. Kinda nifty if you're watching what good ol' MS is up to.
Of course, not to let anyone think that I'm selling out, this video decided to lose my currently playing mp3 without giving me any option to to re-start it. Normally not a big deal, but finding where I was in a 3 and a half hour mp3 sucks.
Also, I still disagree that the term "open source marketting" is a) even a real term or b) applicable to the fact that MS has a bunch of people blogging about how cool they are.