Interesting writeup called Things I Learned At The Apple Store (here's part 2).

* For God sakes, people were lining up -- waiting time, 22 minutes -- to get a seat in the Apple "lounge" at the back of the store. What was special there? Nothing. A chance to sit, read some magazines, drink coffee and sample some computer stuff.

Interesting read and follow up... especially to see how vile the reaction is to saying nice things about an apple store.