Not all from Apple is wine and roses. Check out this dialog between the developers of a Google Voice app and Apple in There's No App for That. What I've discovered with Apple is when things work, they were very well and life is good and you feel like you're dancing on candy rainbows. But if things go badly, they go very, frustratingly, hair-ripping-out, mindblowingly badly, and, as you can see from the exchange in the link, this holds true for the App store process. For every "write a fart app and make $7k a day" there's something like this...