For those wanting some more options in the iPhone GPS department, a new player has come in with the iGO My way™ 2009 app, priced at $79 and coming in a North America and two European version (west and east). The app looks really good actually, with 3D buildings showing up on the 3rd person view map. This may or may not be another contender in the Navigon (here for real), TomTom (I want the stand but there's no official word on release dates) and AT&T (ugh, monthly fees) and G-Map (sketchy reviews). YouTube video of the app in operation is here.

Competition is good however!