You probably saw the Ralph Lauren Photoshop Disaster a bit ago which was so crazily out of reality that I almost thought it was a farce of itself at first. Turns out Ralph Lauren was serious and serious enough they sent a DCMA takedown notice to the ISP. The article reports:

One of the things that makes Priority Colo so awesome is that they don't automatically act on DMCA takedowns. Instead, they pass them on to us and we talk about whether they pass the giggle-test. This one doesn't.

The Boing Boing article lets it all hang out, DCMA takedown notice and all.