I understand that people run adsense (I do here, please help keep the site going blah blah blah) but at least ads (so far) on my iPhone have been either not there yet or have been small and thin and minimal browser-looking. Looks like Google is gunning to change this, and allowing people to put "regular sized" ads in their mobile content for high end smartphones (read: iPhone/Android). Based on the video in the ad, "regular sized" means "big ass" and will, if adopted, ruin the mobile browsing experience (in my opinion). How long before the ad-blockers for smartphones start being released...