Proving that you don't need a "pro" camera to shoot fantastic photos, and if you know what you're doing, you can do a iPhone-only pro-fashion photo shoot.
Of course, as cool as it is to see great shots coming from an iPhone, and as true as the "you don't need a $7000 camera to take great pictures" rule is, this video shows that if you have a bazillion dollars worth of lighting gear, a professional model and make up artist, you can get great shots as well, which maybe isn't what they were trying to do :) Still, it's cool. Love the moment in the video at 3:54ish when the phone rings :)