Reed Hastings, co-founder and CEO of netflix, posted a letter on the netflix blog called An Explanation and Some Reflections regarding the whole streaming / DVD split mess that they've been dealing with over the last few months.

It is clear from the feedback over the past two months that many members felt we lacked respect and humility in the way we announced the separation of DVD and streaming, and the price changes. That was certainly not our intent, and I offer my sincere apology. I'll try to explain how this happened. [...]

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