Heard about this on TWiT this morning... Google takes on Facebook with long Google+ TV ad. I have to say I'm not all that impressed. It has an odd pacing that doesn't seem to fit in with things. It looks a bit like some of the Apple facetime commercials, with slow pans over people, but that doesn't really fit the pace of what you'd think a brand new social network would have. Also as the All Facebook blog noted in June, Google is already your search engine (for most people anyway) and having that black "plus bar" along the top is about the only advertising that google really needs to do.
Maybe next year the focus on "social" that google has will have gone down a little and things can get back to normal :)