Kevin Rose told All Things D, “We started Milk Inc. (the company behind Oink) to rapidly build and test out new ideas. Oink was our first test and, in preparing to move onto the next project, we’ve decided to shut it down to help focus our efforts.” Clearly that’s PR speak for “no one was using our application, and it’s not profitable.” Had Oink been profitable, there’s no way they would be closing down the application and service so quickly. It just wouldn’t happen. Don’t let the PR speak fool you, Oink was a major disappointment.
I used Oink a tiny bit and while it was an interesting take on checkin/social networking, it just didn’t do it for me, and it sounds like it was a similar story for the rest of the users. Hopefully we’ll still see good stuff come from Kevin and his gang.