September 17, 2012
The Importance of Google Acquiring Nik Software

Nice take on the acquisition from Trey Ratcliff: The Importance of Google Acquiring Nik Software.

This is an exciting move from Google, and another indication that Google takes photography very seriously. Most of the silicon-valley-bubble-press probably does not know much about Nik Software, and doesn’t realize that this is a company built by and for professional photographers. Even though their software is designed for “pros”, I’m confident in saying that 90% of their customers are amateurs who are using these same tools to make them look like pros! Nik makes amazing tools, and I am really looking forward to seeing them bleed into my daily life of using Google+.

Personally I’m a bit worried. I really, really love Nik and their SilverEfex and HDR Efex, and with google’s purchases it’s always a toss up between “take this and make it more awesome” and “kill it”. I’ve got my fingers crossed for the former.

Posted by Arcterex at September 17, 2012 12:20 PM