This could be interesting, especially with Windows Phone 8 looming on the horizon, with Microsoft debuting an Xbox music service to take on Apple.
The service includes a download-to-own music store with over 30 million songs in its global catalog, more than iTunes’ library of over 26 million songs. It also carries over 70,000 music videos, available only on the Xbox console.
Maybe this will give Apple a kick in the butt to make iTunes and the iTunes store better. Lets just hope that this is more “for sure” than the ill-fated Plays for sure.