You don’t have to be into cycling to appreciate this Open Letter to Assos over at Fatcyclist.com
Now, I firmly believe that when a company does something right, they ought to hear about it. They deserve our praise and respect. And that’s why I’m writing to you today: to give you kudos for your latest ad, supporting your limited edition SS.Lady ellisse jersey:
You do have to read the full thing to get it.
Thanks to my buddy @curtismchale for tweeting this out.