Yahoo’s Logo Reveals the Worst Aspects of the Engineering Mindset from the Glog is a dissection of the thinking process in a very geeky way.

If there is one sentence in the entire blog post that tells the whole story, that is it. This shows that not only does she lack an understanding of design — which is fine, it’s not where her strengths lie — but that she also doesn’t know it; that designers consulted were unable to disabuse her of this ridiculous notion; and that the final result pleased her, when it is obviously flawed in this regard.