Nokia UK , Samsung, LG, and Microsoft’s Windows Phone all bought Twitter ads to show up at the top of users’ timelines on searches for “Apple” or “iPhones,” today, taking advantage of an event that generated more than 25,000 related tweets per minute. According to Twitter, that’s on par with the volume of tweets sent about Ryan Lochte and Michael Phelps’s race at the 2012 Olympics — in other words, huge.
On one hand, if Apple did this, I might applaud them, but probably not (and frankly they’d probably be less douchey). Not like Apple hasn’t done things like this before (anyone remember the “Redmond start your photocopiers”?).
The buying tweets for it just seems…. ugly. I don’t care so much about these being ads for/against Apple, it’s more corrupting the “purity” of twitter. Or something like that.