Comparing the newest Apple, Nokia marketing spots makes us weep for humanity. Sure it’s a biased source (9to5mac), but seriously, watch the ad and tell me what it’s trying to tell us. One thing that Apple has always (mostly) done well is show in their ads what they want the buyer to feel, show an advantage of the product, etc.
This one is about a creepy babershop and has only the barest connection to the product.
Oh, and showing the tablet rotate a square image a) shows how much lag their is in the rotation and b) why do you rotate a square image!