October 27, 2009
Microsoft Bails on Family Guy Deal

Microsoft bails on sponsored comedy, specifically the deal for the "Windows 7 episode" of Family Guy.

A Microsoft spokeswoman said: 'After reviewing an early version of the variety show, it became clear that the content was not a fit with the Windows brand.'

The obvious question of course is WTF were they thinking they were getting? Did they not bother to watch any Family Guy episodes before making the deal? Guess the $100 million Seinfeld deal is looking better now. I think a new shoe store ad sounds more their speed....

Seriously, if they were to go with the Family Guy episode and show the world that they're OK with laughing at themselves and taking the penis/fart/puke/etc jokes associated with their flagship product, they'd show that the borg actually has a sense of humor about themselves. Unless of course the brilliant marketing department planned this all along and figured they'd get "buzz" by pulling out of the deal.

Posted by Arcterex at October 27, 2009 09:04 AM