May 26, 2010
Phase One acquires Microsoft's Expression Media software

This is interesting if you're in the Photography world.... Phase One has aquired Microsoft's Expression Media software. If you remember, "Expression Media" used to be iView MediaPro, a pretty damn good bit of software. It's interesting that a) Microsoft would sell off software that fills a gap in what they have available (though maybe it's not a core competancy of theirs, so they felt it better to put it in the hands of a company that truely knows Photography software), and b) someone aquires software from Microsoft, and not the other way around. It'll be interesting to see what happens here. I've used PhaseOne a bit, and it was more a RAW engine, so maybe grafting that onto the Digital Asset Management (DAM) software in iView-now-Expression Media is something that will put a third pony into the Aperture / Lightroom race.

Posted by Arcterex at May 26, 2010 10:03 PM