March 20, 2012
Twitter Promoted Tweets To Show Up For Brands You Don't Follow

Twitter Advertising: Promoted Tweets on mobile: more options, starting today.

We recently began testing Promoted Tweets and Promoted Accounts on iOS and Android devices to make it easier for brands to reach consumers anytime, even when they are on the go. As with the launch of Promoted Tweets in user timelines on, we started by showing them in the timeline only for those users already following the advertiser. Since we began testing three weeks ago, reactions have been positive. Starting today, we are expanding this test, enabling brands to target Promoted Tweets to mobile users that share similar interests with their existing followers

Read: “we’re gonna start spamming you”.

Oh great.

Posted by Arcterex at March 20, 2012 12:49 PM