The IFTTT Blog has a nice look at The New IFTTT:
Our new logo and wordmark come from the idea that the combination of two basic elements can yield new value and meaning. Our goal with this bold new look is to make creating, discovering, and sharing these combinations as intuitive as possible.
IFTTT (If This Then That) is a cool service that allows you to combine online services to do tasks. IE: “If I pin a picture on pinterest, send it to my evernote notebook” or “If I take a picture with instagram, save it to my dropbox folder”.