September 05, 2012
Nifty Fake Video Footage in Nokia's New PureView Ad

The Verge: Nokia’s new PureView ad is amazing, too bad it’s faked. The commercial, designed to show you how the optical image stabilization in the new Nokia smartphone works, uses a professional film crew.

Update: We spoke with a Nokia spokesperson who agrees that the PureView ad is misleading. They stressed that it was “never the company’s intention to deceive anyone,” but only to demonstrate the benefits of optical image stabilization. Nokia says it’s now looking into updating the original video with a footnote so that it’s clear that the images are simulated, and the original Nokia Conversations blog post that announced the video has been updated with the following text: “the OIS video, above, was not shot using the Lumia 920.”

To be fair, the fact that any ad on TV demonstrating anything isn’t “fake”, done in completely controlled conditions, or is all CGI should be of no surprise to anyone. Biggest advantage of HDTV these days is that you can actually read the fine print like: “screen sequences shorted”, “images simulated”, “lashes enhanced in post production”, etc.

TL;DR - don’t believe anything you see or read.

Posted by Arcterex at September 05, 2012 02:50 PM