October 22, 2012
Anatomy of a Hoax - The Sony Nexus X

Anatomy of a Hoax is a great look through how someone created a non-existant phone, the Sony Nexus X, and brought it into the world (virtually) and “got” pretty much all the major tech publications, wasting about 1500 hours collectively. Very interesting to see just how little work is required to put a hoax like this out there.

As far as I know, nothing of any notable significance occurred on Monday, October 15, 2012. The social web was still abuzz from the spectacular achievement in human ingenuity from the night before, brought to you by Red Bull and science. People continued to predictably politick and Rainn Wilson did an AMA. However, for an infinitesimal segment of the human population, October 15th was marked by a frenetic search for answers fueled by an anxiety that can only come from leaked photos of an up-and-coming piece of shiny new tech.

Glad it’s not just hitting Apple fans with fake new hardware :)

Posted by Arcterex at October 22, 2012 11:41 AM