March 05, 2013
An Open Letter to Assos

You don’t have to be into cycling to appreciate this Open Letter to Assos over at

Now, I firmly believe that when a company does something right, they ought to hear about it. They deserve our praise and respect. And that’s why I’m writing to you today: to give you kudos for your latest ad, supporting your limited edition SS.Lady ellisse jersey:

You do have to read the full thing to get it.

Thanks to my buddy @curtismchale for tweeting this out.

Posted by Arcterex at March 05, 2013 02:52 PM