January 06, 2014
'Walter Mitty' Promo Spends $25,000 on Philippines Disaster Relief

Nice story about how $25k that should have been the marketing campaign for ‘Walter Mitty’ was spent on on Philippines Disaster Relief

He explains how he received an email from Fox, inviting him to take part in a promotional campaign inspired by Ben Stiller’s The Secret Life of Walter Mitty. “Dear Casey, Fox is releasing a new movie, The Secret Life of Walter Mitty. We want to run a campaign under the concept, ‘Live Your Dreams,’ “┬áNeistat┬ásaid to the camera. “The collective theme behind this initiative is to motivate, inspire and give people a catalyst to do something they’ve never done. We’d like to know if you’d be interested in creating a video about living your dreams.” He responded: “Here’s my concept. Give me a budget, I’ll go to the Philippines and spend every penny helping people in need.”

Of course, the more cynical among us would be the sort to say that this is still getting them PR for the movie (which is great by the way, I really enjoyed it, it’s about the most un-Ben Stiller-ish movie of his I’ve seen).

Posted by Arcterex at January 06, 2014 10:58 AM